The Polyvore Blogger

Tuesday, April 24, 2018

Blog Post 5: The theories behind window displays

The theories behind window displays

Ever looked at a store’s window and though how they create their displays?

Window displays are used to entertain, educated, and stimulate demand for the customer.

Window displays can show the store’s features, like it’s newest trends for the new season. There are many different types of display windows. For starts, promotional windows are used to promote special storewide events. Sale windows are used for displaying sales that are going on in the store. Examples would be, Father day’s sale, Mother day’s sale, black friday(which is a very big sale opintuity),and etc. In today’s century, tech has changed so many industry, including the fashion and retail industry. In some counties, stores window displays off an interactions; meaning you can go up to a stores window and take a picture of yourself and look at their products right on your picture to see if it looks good on you instead of going right into the store. Some old window features that some stores used were live or demo. Like for interest, Abercrombie and Fitch used live/real shirtless male models for their windows;not just for their bags. The theory for window displays for stores is that, the displays must somehow stop all moving traffics; weather there walking on the sidewalk, riding a bike or car in street. The windows must bring together a strong message the can lead a shopper from window shopping to going into the store and buying the products itself. There are five different types of window setting. Realistic, semi-realistic, environmental, Abstract, and fantasy/surreal. In conclusion, some special features that can be added to the window displays are awnings and canopies. They block out the sun and keep the rain from getting onto the windows so people can’t see what’s being displayed.

Blog Post 3: Evolution of the manneguins

The evolution of the mannequins for fashion and retail started in the 1800s as fashion dolls. The fashion dolls helped circulate fashion designs of dressmaker all around europe. As time went by from dolls to being made of wax, wood, and iron. The mannequins themselves weigh 300 lbs. The struggles that the wax mannequins had were, they melted under high heat like sunlight and light, and they were very hard to handle. If a person want to remove a mannequin or move it to a different spot, they had to be extremely careful. For example, this mannequin is from

famed mannequin designer “Paul Huot” from the 18th century to 19th century. Mr. Paul Huot’s mannequins.

Blog Post 2: Color

Color

How does a retail merchandise shop mix together color and clothing to bring in their customers? Well it’s simple. 93% of consumers buying merchandise is made by judging visual perceptions; meaning what the consumer sees in the back around before looking at the clothing. Another way of color improvement, is that some 73% of consumer understand how colors are being used; or some 55-68% learn by just looking at the merchandise. Then you have consumers like me, which makes up 40% like to read before physically going to the merchandise. Color is the most critical design element that fashion houses use. Fashion houses use colors in the backgrounds of their display windows to describe the mood of what the mannequin is wearing. Color creates immediately a mood between itself and the consumer. Some certain color combinations automatically makes us think of a specific season or another

specific/special event. For me, it’s always been J Crew spring/summer and fall/winter collections.

J.Crew Spring/Summer

J.Crew Fall/Winter

About Me

About Me

Ruth Taylor Bollinger, was born and raised in the beautiful and hilly mountains of Woodstock, Vermont. Ruth started her career in fashion at the age 7; when her aunt took her to New York City for the first time. Ruth then decided to start modeling in local fashion shows. When Ruth was 15 years old, she decided to quick modeling and try something new. Later, Ruth founded a sketchbook that already had the models draw in. She stuck to doing that for a couple of months until a friend of hers showed her a website(Polyvore.com) where she not only buy clothing but create digital fashion sets. Now Ruth runs a blog that talking about current trends and other important details about the world of Fashion. Her blog social media includes Instagram(thepolyvoreblogger), Twitter(@thepolyvoreblogger), Facebook(The Polyvore Blogger), bfrow.com(The Polyvore Blogger), and is connected to her Tumblr(the-fab-fashion-stylist1995)page.