Blog Post 2: Color

Color

How does a retail merchandise shop mix together color and clothing to bring in their customers?  Well it’s simple. 93% of consumers buying merchandise is made by judging visual perceptions; meaning what the consumer sees in the back around before looking at the clothing. Another way of color improvement, is that some 73% of consumer understand how colors are being used; or some 55-68% learn by just looking at the merchandise. Then you have consumers like me, which makes up 40% like to read before physically going to the merchandise. Color is the most critical design element that fashion houses use. Fashion houses use colors in the backgrounds of their display windows to describe the mood of what the mannequin is wearing. Color creates immediately a mood between itself and the consumer. Some certain color combinations automatically makes us think of a specific season or another

specific/special event. For me, it’s always been J Crew spring/summer and fall/winter collections. J.Crew Spring/Summer

J.Crew Fall/Winter