Blog Post 5: The theories behind window displays

The theories behind window displays

Ever looked at a store’s window and though how they create their displays?

Window displays are used to entertain, educated, and stimulate demand for the customer.

        Window displays can show the store’s features, like it’s newest trends for the new season. There are many different types of display windows. For starts, promotional windows are used to promote special storewide events. Sale windows are used for displaying sales that are going on in the store. Examples would be, Father day’s sale, Mother day’s sale, black friday(which is a very big sale opintuity),and etc. In today’s century, tech has changed so many industry, including the fashion and retail industry. In some counties, stores window displays off an interactions; meaning you can go up to a stores window and take a picture of yourself and look at their products right on your picture to see if it looks good on you instead of going right into the store. Some old window features that some stores used were live or demo. Like for interest, Abercrombie and Fitch used live/real shirtless male models for their windows;not just for their bags. The theory for window displays for stores is that, the displays must somehow stop all moving traffics; weather there walking on the sidewalk, riding a bike or car in street. The windows must bring together a strong message the can lead a shopper from window shopping to going into the store and buying the products itself. There are five different types of window setting. Realistic, semi-realistic, environmental, Abstract, and fantasy/surreal. In conclusion, some special features that can be added to the window displays are awnings and canopies. They block out the sun and keep the rain from getting onto the windows so people can’t see what’s being displayed.